Bob Trulaske
Frank Trulaske
Art Trulaske
Father Frank and his sons, Bob and Art, revolutionized refrigeration with their first roll-top cooler, laying the foundation for True Manufacturing. What began as a small innovation has grown into an industry leader with over 4.5 million square feet of manufacturing space and a product lineup of 1,000+ solutions trusted worldwide.
True History Video
Take a walk down memory lane.
In 1946, Bob, Frank and Art Trulaske manufacture their first product and the first of its kind: a 40 cu. ft. upright freezer. Meat rations may have contributed to the popularity of the freezer for those who needed to preserve sides of beef acquired from the country.
Roll-Top units become more popular and True expands into International sales with coolers sold in the Caribbean and Central America.
New GDM Upright Glass Door Merchandisers, groundbreaking for their state-of-the-art fan motor technology and revolutionary “triple-pane” glass design, developed and bottler business continues to grow.
True begins sales within the foodservice industry, further developing and expanding its line of Horizontal Bottle Coolers, Glass Door Merchandisers and Underbar Refrigeration.
Continued success in the Foodservice industry is backed by two core models: T-Series® Traditional Reach-In and the Sandwich/Salad Food Prep Table. True also introduces the Undercounter and Worktop lines and Glass & Plate Chillers.
Orders from U.S. chain accounts continue to grow and walls fall in Berlin accelerating True’s growth internationally. True develops its first heated cabinet, Dual Temperature T-Series® and Chef Base units.
By 2006, True offers close to 800 models, including new additions such as Spec Series® lineup, Horizontal Freezers, Vertical Air Curtains and Curved Glass Display Cases. True Professional Series—now True Residential—is introduced.
True releases TFP Food Prep Line, the second generation of its Spec Series® and unveils a state-of-the-art powder coating facility for further customization. The pilot hydrocarbon model, a GDM-19T-HC, is released.
True introduces Premier Bar Series and offers new Grab ‘n Go Open Air Merchandisers.
True continues to lead the industry in innovation, sustainability and quality with releases of large format refrigeration (TRMs), an all new glass merchandiser (CVM) and the True Commercial Ice Machine.
BEYOND COLD
A PASSION FOR CRAFTSMANSHIP
True Refrigeration is more than a name — it’s a promise. For over 75 years, they’ve delivered reliable, innovative refrigeration for homes and businesses alike. But the real story is told by the people who build and use True every day. We spoke with employees and loyal customers to explore the heart of what makes True exceptional.
Do you have a passion for cold? Share it with us on Instagram and tag @truerefrigeration and #TrueColdPassion for your chance to be a featured partner.
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